In the attention economy where attention is a scarce resource, being louder doesn’t work. The louder we are, the easier we make it for our audience to ignore us.
Instead, earning attention and building trust is the fastest way to making a profit.
And the fastest way to earning attention is through storytelling.
After all, we have been doing it for hundreds of thousands of years. Long before ads were a thing!
What’s your brand story? Please tell us below in the comments, we love hearing from you!
And if you could use some help developing one, we’re here for you.