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One of the biggest mistakes I see in the marketing sphere is when people try to be the answer to EVERYTHING.

Which only serves to dilute their message and confuse their audience.

Instead of being a generalist (of which there are millions), become a specialist (of which there are only a few).

That way, you can be laser-focused with your message, have complete clarity around what it is that you do, AND charge handsomely for your expert knowledge in that very specific area.

What problem are you solving for your clients, and how can you specialize even further? Please share in the comments below, and we’ll help you drill down into some ideas!